Entrant Company
Sportradar
Entry Type
Media Brands, Companies, & Broadcasters
Launch Country
United States
Category
Linear and Streaming Broadcast Coverage
Introduced during Peacock's 2025-26 NBA coverage, Performance View transformed advanced basketball intelligence into real-time visual storytelling. By embedding live tracking data, analytics, and AI-powered insights directly into the viewing experience, it introduced a new broadcast streaming experience for understanding basketball, helping fans move from watching the game to understanding it.
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