At the 2026 FIFA World Cup™, Bank of America gave fans a new way to show what the tournament meant to them. BofA Fan Bands™ were wearable, customizable collectibles built around 140+ unique beads inspired by the World Cup, national teams, soccer culture and the 11 U.S. host cities. Fans could choose their favorite designs, combine them into a personalized band and trade pieces with other fans. A bracelet could represent a country someone supported, a city they visited, a favorite soccer tradition, or all of them at once. As the tournament unfolded, the collection grew. Matchup-specific bands commemorated individual games, while new knockout-round beads gave fans additional pieces to collect on the journey toward the Final. BofA Fan Bands™ became a social experience wherever fans gathered: FIFA Fan Festivals, U.S. stadiums, U.S. Soccer House, watch parties, community events and mobile-tour stops. Fans compared their creations, searched for specific beads and shared their bands with friends and strangers alike. The response was extraordinary. Roughly 2M Fan Bands were distributed across 397 event days, with 800,000+ guests experiencing the activation. Fans waited hours to participate, and social conversation revealed the emotional impact as JOY was the dominant emotion in 92% of qualifying posts, with Collectability, FOMO, Community and Customization emerging as the defining themes. BofA Fan Bands™ became more than a souvenir. They became a way for fans to say, “This is my World Cup.” And because every fan could build something different, no two stories had to look the same.