Silver
Award
Peel to Reveal
Coca-Cola
United States
2026
Share:
To see entry media,
create an account
or
log in.
Logging in grants access to Advanced Search
and more Entry Details.
Entrant Company
Tyne Valley Group (TVG)
Entry Type
Product/Service
Launch Country
United States
Program
Clio Sports 2026
Medium Type
Professional
Medium
Social Media
Category
Comprehensive Social Campaign
At the FIFA World Cup 2026™, Coca-Cola didn’t just sponsor a moment – we became part of one.
Through the company's biggest-ever packaging activation, we invited fans into an exciting FIFA World Cup tradition with a fresh Panini sticker collecting experience at both the physical and digital level.
Credits
To see entry credits,
create an account
or
log in.
Logging in grants access to Advanced Search and more Entry Details.
Duplicate statues available now
Buy a Statue in
Social Media
to Celebrate Your Team
Related Winners
Silver
Clio Sports
Mastercard x MLSE
Canada
2026
Entrant Company
Maple Leaf Sports & Entertainment
Medium Type
Professional
Medium
Gameday Fan Experience
Category
Use of Partner or Sponsor
Launch Country
Canada
Entrant Company
Chicago White Sox
Medium Type
Professional
Medium
Gameday Fan Experience
Category
Theme Night
Launch Country
United States
Entrant Company
Wieden+Kennedy SP
Medium Type
Professional
Medium
Partnerships & Sponsorships
Category
Brand x Sports Property/Rights Holder
Launch Country
Brazil
Super Bowl
by Christine Champagne
by Christine Champagne
Behind the Scenes
by Christine Champagne
by Christine Champagne
Musings
by Dalia Burde
by Dalia Burde
Sports
by Shahnaz Mahmud
by Shahnaz Mahmud