Silver
Award
Peel to Reveal
Coca-Cola
United States
2026
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Entrant Company
Tyne Valley Group (TVG)
Entry Type
Product/Service
Launch Country
United States
Program
Clio Sports 2026
Medium Type
Professional
Medium
Social Media
Category
Comprehensive Social Campaign
At the FIFA World Cup 2026™, Coca-Cola didn’t just sponsor a moment – we became part of one.
Through the company's biggest-ever packaging activation, we invited fans into an exciting FIFA World Cup tradition with a fresh Panini sticker collecting experience at both the physical and digital level.
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