Entry Type
Teams, Leagues, Governing Bodies, & Associations
Launch Country
United States
The editing strategy was to make audiences feel obsession, rather than simply understand it.
Built around “Obsession. The Beautiful Sickness,” the edit deliberately rejected conventional sports rhythms, using anticipation, repetition, escalation and release to mirror the psychological cycle of fandom.
Live-action footage, photography, stop motion and physical materials were brought together through unexpected cuts, visual echoes and shifts in pace, creating one cohesive and constantly evolving experience.
The edit became the rhythm of obsession itself challenging conventional sports storytelling and turning disparate materials into a visceral, emotional whole.
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