Silver
Award
Tall Girls
Coors Light
Canada
2026
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Entrant Company
Rethink
Entry Type
Product/Service
Launch Country
Canada
Program
Clio Sports 2026
Medium Type
Professional
Medium
Public Relations
Category
Launch/Relaunch/Rebrand
To celebrate Canada’s fi rst-ever WNBA team, the Toronto Tempo, Coors Light introduced the "Tall Girl": a limited-edition redesign of the iconic 473 mL beer can traditionally known across North America as a "Tall Boy." The initiative transformed sports’ most popular stadium beverage into a proud symbol of visibility and representation for women in sports.
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