Entry Type
Product/Service
Launch Country
United States
Medium
Partnerships & Sponsorships
Category
Brand x Sports Property/Rights Holder
During the World Cup, fans don’t want another brand fighting for their attention, they want the goals. DoorDash made the most of its FIFA World Cup sponsorship by turning its iconic logo into a live digital scoreboard, converting static OOH placements into real-time updates fans actually cared about.
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