WHISKAS : Meowzer - The Clios

Shortlist Award

Meowzer

WHISKAS

New Zealand

2025

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Entrant Company

Colenso BBDO

Entry Type

Product/Service

Program

Clio Awards 2025

Medium Type

Professional

Medium

Creative Use of Data

Category

Specific Target Audience

Everyone wants a dog. But people’s lives have changed in ways that don’t always align with responsible dog ownership. Search data reflects this, with people searching for impossibly low-maintenance dogs. The perfect dog doesn’t exist. So, WHISKAS created it – The Meowzer. A new breed of dog designed to get more cats adopted.

All 2025 Winners

Credits

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