Lightbox
Bronze Award
Reprinting Nica
La Prensa Newspaper
Brazil
2025
Share:
Facebook Linkedin X WhatsApp

Entrant Company
BETC HAVAS
Entry Type
Product/Service
Launch Country
Nicaragua
Program
Clio Awards 2025
Medium Type
Professional
Medium
Direct
Category
Print
Three years after the last printed newspaper in the country was published by La Prensa Nicaragua, on the paper’s anniversary it decided to return that right to information to all Nicaraguans. But it could not be done anywhere other than Nicaragua. So, from exile, using the navigation rights of a Costa Rican boat, the first maritime press room was created, where the 98th anniversary edition was written, edited and published. Right from Nicaraguan territory, without the country's dictatorship noticing. This special edition was distributed on different WhatsApp, Telegram and Mail channels, so that Nicaraguans could print a newspaper again in the country that for more than three years had not had a printed press. This way the edition became more than just a normal print run, but a method of protest that occupied Nicaraguan citizens from the safety of their homes to demand freedom of the press on Journalist's Day.
Credits
Advertising Agency
BETC HAVAS
Sao Paulo
Brand
La Prensa Newspaper
Manágua
Advertising Agency
Havas Costa Rica
San Antonio
Advertising Agency
BETC HAVAS
Sao Paulo
Agency Network
Havas Creative
Paris
Holding Company
Havas
Paris
Production Company
Fulfierros
San José
Music/Sound Company
Punch Audio
São Paulo
Chief Creative Officer
Josafat Padilla Vega
Havas Costa Rica
Chief Creative Officer
Erh Ray
BETC HAVAS
CEO La Prensa Nicaragua
Juan Lorenzo Holmann Chamorro
La Prensa Newspaper
VP Creative Director
Marcelo Bruzzesi
BETC HAVAS
Executive Creative Director
Nelson Moya Alvarado
Havas Costa Rica
Creative Director
Juliano Almeida
BETC HAVAS
Creative Director
Luiz Gimenes (Libra)
BETC HAVAS
Creative Director
Flavio Tamashiro
BETC HAVAS
Creative Director
Roberto Morales
Havas Costa Rica
Creative Director
Yeudy Guido Arce
Havas Costa Rica
Creative Team
Jose Dolores Medina Cabrera, Sebastian Quiros Solis
Havas Costa Rica
Graphic Designers
Carolina Rojas Carillo, Miguel Campos Pargana, Jose Campos Monge
Havas Costa Rica
Client Services
Douglas Jimenez DiPalma
Havas Costa Rica
Media
Gabriela Navas Zamora
Havas Costa Rica
Strategy Team
Eduardo Ruiz Mora, Daniel Gonzalez Castro
Havas Costa Rica
Production Director
Ana Paula Casagrande
BETC HAVAS
Agency Producer
Paula Pereira
BETC HAVAS
Editing
Gabriel Aparecido Barbosa
Motion Graphics
Joao Henrique Leao
Music Producer
Mariano Alvarez
Punch Audio
Music Creative
André Namur
Punch Audio
Executive Producer
Lili D. Aragoni
Punch Audio
Sound Design Client Services Team
Ale Pais, Gabi Takan
Punch Audio
Production Coordination
Cristiane Oliveira, Karina Coviello
Punch Audio
Mixing and Post-production
Gustavo Guanaes, Ian Sierra, Rodrigo Tuchê
Punch Audio
Duplicate statues available now
Buy a Statue in Direct to Celebrate Your Team