WeCapital is a Mexican financial institution committed to financial inclusion and is recognized for being a pioneer in the creation of banking products and services that encourage banking penetration in Mexico. In fact, it is the financier behind Data Tienda, a financial information clearinghouse that retrieves the credit history of unbanked women. This time, pursuing the same goal, it created the E-commerce of Trust; an online neighborhood store that recreates exactly the credit system of the neighborhood stores, so that more than 49 million unbanked Mexicans have greater access to credit.