Silver
Award
Identity Builder
Zhejiang University
United States
2025
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Entrant Company
Area 23, an IPG Health Company
Launch Country
China
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Digital / Mobile & Social Media Craft
Category
Art Direction
The Identity Builder is a procedural art generator that turns proprietary data about 5,500 rare diseases into unique visual identities for each. Now, thousands of conditions have a unique symbol to help them be seen by society and the medical community, and individuals have a data visualization containing vital information about each disease.
Credits
Advertising Agency
Area 23, an IPG Health Company
New York
Client
Zhejiang University
Hangzhou
Advertising Agency
Area 23, an IPG Health Company
New York
Agency Network
IPG Health
New York
Holding Company
IPG
New York
Production Company
StudioRx, An IPG Health Company
New York
Design Company
Black Madre
Sao Paulo
Production Company
Shanghai Wanlong Cultural Communication Company
Shanghai
Chief Creative Officer
Tim Hawkey
AREA 23, an IPG Health Company
Other
Haomin Li, PhD
Zhejiang University
Chief Creative Officer
Tim Hawkey
AREA 23, an IPG Health Company
EVP, Group Creative Director
Felipe Munhoz
Area 23, an IPG Health Company
EVP, Executive Creative Director
Josh Grossberg
Area 23, an IPG Health Company
VP, Creative Director
Diego Torgo
Area 23, an IPG Health Company
VP, Creative Director
Sttenio Costa
Area 23, an IPG Health Company
VP Creative Director
Victor Afonso
VP, Associate Creative Director
Lily Liu
Area 23, an IPG Health Company
EVP, Executive Director Experience Design
Franklin Williams
Area 23, an IPG Health Company
SVP, Director Technology
Bill Hanff
AREA 23, an IPG Health Company
SVP, Creative Engineering Director
Aaron Stack
Area 23, an IPG Health Company
VP, Associate Creative Director
Matthew Sherring
Area 23, an. IPG Health Company
VP, Associate Creative Director
Renan Bulgari
Area 23, an IPG Health Company
VP, Associate Creative Director
Diana Yeo
Area 23, an IPG Health Company
VP, Associate Creative Director
Justin Schlaffer
Area 23, an IPG Health Company
Executive Director, Medical Strategy
Mike Lieberman
Area 23, an IPG Health Company
VP, Director Experience Design
Mario Arias
Area 23, an IPG Health Company
Senior Product Designer
Cliff Washington
Area 23, an IPG Health Company
Product Designer
Liz Culton
Area 23, an IPG Health Company
Executive Producer
Tom Sann
IPG Health
SVP, Group Director - Production
Chinkara Singh
Area 23, an IPG Health Company
VP, Director Video Post Production
Conor OFlynn
StudioRx, an IPG Health Company
Senior Video Editor
Megan Katuran
StudioRx, an IPG Health Company
Associate Director, Animation
Christopher Romano
StudioRX, an IPG Health Company
Creative Director
André Maciel
Black Madre
Executive Director
Tina Castro
Black Madre
Head of Production
Laryssa Andrade
Black Madre
Head of Planning
Le Alves
Black Madre
Production
Icaro Yuji
Black Madre
Illustrator
Leandro Dexter
Black Madre
Duplicate statues available now
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Digital / Mobile & Social Media Craft
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