Bronze
Award
MACHINE GENERATED
MACMA
Argentina
2025
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Entrant Company
DAVID Buenos Aires
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Film
Category
31 Seconds to 60 Seconds
The work showcases several real and everyday footage images provided by women who survived breast cancer, but we gave them a little twist to make an impact. They are presented as images generated by a machine, but the machine that made them possible is the mammography machine.
Credits
Advertising Agency
DAVID Buenos Aires
BUENOS AIRES
Non-Profit
MACMA
Buenos Aires
Advertising Agency
DAVID Buenos Aires
BUENOS AIRES
Advertising Agency
DAVID
Buenos Aires
Holding Company
WPP
London
Production Company
POSTER
Buenos Aires
Media Agency
PHD
BUENOS AIRES
Partner & Global CCO
Pancho Cassis
DAVID
Chief Creative Officer
Nicolas Vara
DAVID Buenos Aires
Chief Creative Officer
Ignacio Flotta
DAVID Buenos Aires
Partner & Global CCO
Pancho Cassis
DAVID
Chief Creative Officer
Nicolas Vara
DAVID Buenos Aires
Chief Creative Officer
Ignacio Flotta
DAVID Buenos Aires
Production Manager
Jimena Oliva
DAVID
Account Director
María Giaimo
DAVID Buenos Aires
President
Analia Boccassini
MACMA
Brand Manager
Marta Mattiussi
MACMA
Director
Dana Campanello
POSTER
Managing Director
Mariano Echarri
POSTER
Executive Producer
Georgina Orellana
POSTER
Producer
Tobias Salazar
POSTER
Art Director
Loli Montes
POSTER
Director Of Photography
Sofia Lizzoli
POSTER
Post Production
Lucia Lamboley
POSTER
Music production
PAPAMUSIC
PAPAMUSIC
Regional Managing Director
Emanuel Abeijon
DAVID Buenos Aires
Group account director
Justina Lioy Lupis
DAVID Buenos Aires
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