Lightbox
Bronze Award
11 VS. 85
Banco Pichincha
Ecuador
2025
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Entrant Company
MullenLowe Delta
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Experience/Activation
A historic match with 96 players on the field to expose the gender pay gap in soccer.
Credits
Advertising Agency
MullenLowe Delta
Quito
Brand
Banco Pichincha
Quito
Advertising Agency
MullenLowe Delta
Quito
Creative Agency
MullenLowe Group
London
Holding Company
Interpublic Group
New York
Production Company
Felicidad
Quito
Sound Design Company
Fletcher & Munson
Quito
Chief Creative Officer
Andre Pedroso
MullenLowe Delta
Executive Creative Director
Marco Tapia
MullenLowe Delta
Vice President
Sebastian Ricaurte
Banco Pichincha
Global Creative Council President
Jose Miguel Sokoloff
MullenLowe Delta
Vice President
Pablo Salazar Guerrero
MullenLowe Delta
General Manager
Juan Ignacio Gallego
MullenLowe Delta
Chief Creative Officer
Andre Pedroso
MullenLowe Delta
Executive Creative Director
Marco Tapia
MullenLowe Delta
Associate Creative Director
Alexandra Vaca
MullenLowe Delta
Associate Creative Director
Javier Maldonado
MullenLowe Delta
Copywriter
Alejandra Santander
MullenLowe Delta
Copywriter
Ignacio Feliu
MullenLowe Delta
Copywriter
Ana Lucía Del Hierro
MullenLowe Delta
Art Director
Sebastian Echeverría
MullenLowe Delta
Art Director
Fabian Vásquez
MullenLowe Delta
Designer
Esteban Benítez
MullenLowe Delta
Designer
Andrés Mendoza
MullenLowe Delta
Designer
Wilfrido Chinchín
MullenLowe Delta
Animator
Juan Diego Enríquez
MullenLowe Delta
Animation Support
Andrés Reinoso
MullenLowe Delta
Animation Support
Álvaro Jácome
MullenLowe Delta
Chief Client Officer
Carolina Ortiz
MullenLowe Delta
Account Director
Karen Ospina
MullenLowe Delta
Account Supervisor
Gabriela Sánchez
MullenLowe Delta
Sports Account Director
Felipe Terán
MullenLowe Delta
Sports account executive
Martín Proaño
MullenLowe Delta
Production Manager
Julieta Kropivka
MullenLowe Delta
Production Director
Gabriel Narváez
MullenLowe Delta
Agency Producer
Esteban Montenegro
MullenLowe Delta
Agency Producer
Margarita Rodas
MullenLowe Delta
Marketing
Tamara Espinoza
Banco Pichincha
Vice President
Santiago Jarrín
Banco Pichincha
Marketing
Carlos Mora
Banco Pichincha
Marketing
María José Bueno
Banco Pichincha
Marketing
Nicole Guschmer
Banco Pichincha
Chief Strategy Officer
Eduardo Carvajalino
MullenLowe Delta
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