Lightbox
Bronze Award
TEST-ICLES
Fundación De Alba A.C.
Mexico
2025
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Entrant Company
Ogilvy
Entry Type
Public Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Social Media
Category
Specific Target Audience
Detect potential testicular cancer with a common pregnancy test. Test-icles is the first campaign that promotes it. For the first time in history a new method for testicular cancer diagnosis, alternative to self-examination, is presented to men, breaking the barrier of physical contact and without affecting their masculinity. In a world where testicular cancer registers more than 72,000 new cases and more than 9,000 deaths each year. And in México this disease reaches 3,337 new cases per year and has become the second most deadly type of cancer in men between 15 and 35 years old. And the cost of the first medical appointments and clinical studies exceed $250 USD, which makes the diagnosis even less accessible, Test-icles gives a low cost opportunity of preventive diagnosis for income economies.
Credits
Advertising Agency
Ogilvy
MEXICO CITY
Association
Fundación de Alba A.C.
Mexico City
Advertising Agency
Ogilvy
MEXICO CITY
Advertising Agency
Ogilvy Health
NewYork
Advertising Agency
Ogilvy
Chicago
Holding Company
WPP
MEXICO CITY
Music/Sound Company
Estudios Machina
Mexico City
Animation Company
Belive.TV
Santiago
Global Chief Creative Officer
Liz Taylor
Ogilvy
Chief Creative Officer
Keka Morelle
Ogilvy
Chief Creative Officer
Rafael Reina
Ogilvy
Global Chief Creative Officer
Joe Sciarrotta
Ogilvy
Chief Creative Officer
Renata Maia
Ogilvy Health
Chief Executive Officer
Verónica Hernández
Ogilvy
Chief Executive Officer
Horacio Genolet
Ogilvy
Creative Director
Marcela "Mashe" Estrada
Ogilvy
Sr. Art Director
Uriel Sánchez Cureño
Ogilvy
Sr. Copywriter
Francisco “Curi” Miranda
Ogilvy
Motion Graphic Designer
Izamary Ramírez
Ogilvy
Creative Excellence
Adriana Weinberg
Ogilvy
Head of Health & Wellness
Eileen Dávila
Ogilvy
Public Relations
Marina Piacentini
Ogilvy
Health & Wellness Account Business Leader
Rebeca Rios
Ogilvy Mexico
Strategic Planning Director
Landy Millán
Ogilvy
Account Executive
David Ontiveros
Ogilvy Mexico
Production Manager
Rosa Elena Arizmendi
Ogilvy
Producer
Alejandra Rodríguez
Ogilvy
Head of Communication
Paula Santiago
Ogilvy
Head of Influencer
Paulina Villanueva
Ogilvy
Head of Experience
Laurie King
Ogilvy
Tech Operation Manager
Karla Magallán
Ogilvy
Head of Digital Product
Armando Rosas
Ogilvy
UX/UI Lead
Juan Carlos Betancourt
Ogilvy
Front End
Elena Álvarez
Ogilvy
Front End Sr
Isaac Pozos
Ogilvy
Back End Sr.
Carlos Martínez
Ogilvy
QA Lead
Verónica Carranza
Ogilvy
QA Sr.
Edgar González
Ogilvy
President
Rebecca de Alba
Fundación de Alba A.C.
Managing Director
Miryana Pérez
Fundación de Alba A.C.
Resource Manager Director
Artemisa Couto
Fundación de Alba A.C.
Doctor
Miguel Ángel Álvarez Avitia
Chief Executive Officer
Marina Gunther
Group M
Pricing & Investment Director
Juan Pablo Organista
Group M
Digital Supervisor
Jocelin Matias
Group M
Investment Supervisor
Karen Castillejos
Group M
Investment Executive
Danilo Bucio
Group M
Voice Talent
Olín Garcés
Voice Talent
Moises Curiel
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