Lightbox
Bronze Award
Skin Like Me
Bepanthen
Mexico
2025
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Entrant Company
Energy BBDO
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Digital/Mobile
Skin Like Me is an AI tool where parents can apply the same skin conditions their children have onto one of their favorite cartoons. Normally, when a cartoon character has a skin condition it means they are the villain, but now, we can turn other cartoon characters into something much more representative, inclusive, and positive for kids who have a skin condition. Also, the experience is completely customizable which makes each custom episode much more entertaining for kids and parents.
Credits
Advertising Agency
Energy BBDO
Chicago
Advertiser / Brand
Bepanthen
Whippany
Advertising Agency
Energy BBDO
Chicago
Agency Network
BBDO Worldwide
New York
Holding Company
Omnicom
New York
Animation Company
Kollectiff
Venice
Distribution Company
Pinguim
Sao Paolo
Chief Creative Officer
Josh Gross
Energy BBDO
Global Chief Marketing & IT Officer
Patricia Corsi
Bayer Consumer Health
Chairman & CCO
David Lubars
BBDO Worldwide
CCO of North America
Luiz Sanches
BBDO Worldwide
Chief Creative Officer
Chris Beresford-Hill
BBDO Worldwide
Executive Creative Director
Andrea Siqueira
Energy BBDO
Creative Director
Ricardo Salgado
Energy BBDO
Creative Director
Murilo Santos
Energy BBDO
Senior Copywriter
Peter McCormick
Energy BBDO
Art Director
Caitlin Madlinger
Energy BBDO
Art Director
Talia Adler
Energy BBDO
Associate Design Director
So A Ryu
Energy BBDO
Motion Designer
Anna Gainer
Director of Creative Services
Erin Welsh
Energy BBDO
Chief Innovation Officer
Alan Parker
Energy BBDO
Innovation Director
Casey Campbell
Energy BBDO
Director of Production
Jeff Davis
Energy BBDO
Producer
Jake Cameron
Energy BBDO
Content Producer
Matt Scheffer
Energy BBDO
Executive Director of Music
Daniel Kuypers
Energy BBDO
Director of Studio Production
Mitch Monzon
Energy BBDO
Senior Business Manager
Amy Van Ryzin
Energy BBDO
Director / Director of Photography
Flynn Drew
Energy BBDO
Editor
Carlos Henrique de Souza
Freelance
President
Jeff Adkins
Energy BBDO
Client Service Director
Katie Clow
Energy BBDO
Group Account Director
Malena Garcia
Energy BBDO
Account Executive
Adriana Gonzalez
Director of Project Management
Caroline Helms
Energy BBDO
Client
Philipp Schuster
Bayer Consumer Health
Client
Amalia Chondromatidou
Bayer Consumer Health
Client
Leticia Boccomino Marshelha
Bayer Consumer Health
Client
Cristina Hegg
Bayer Consumer Health
Client
Mariana Mendoza
Bayer Consumer Health
Chief Strategy Officer
Larry Gies
Energy BBDO
Group Strategy Director
Doug Malcom
Energy BBDO
Strategist
Montserrat Vazquez-Posada
Energy BBDO
Digital Director
Juanita Holguin
BBDO Mexico
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