Fanatics Fest brought 125,000 sports fans to New York City for the first festival designed for them. That might seem like a lot of fans under one roof. But what it really means is that 99% of sports fans weren’t able to be there in person. At Fanatics, our mission is to make the fan experience better, no matter where they are. So we set out to give fans the feeling of being at Fanatics Fest, even if they weren’t. That meant capturing every moment and getting it onto our social channels immediately. To do that, we turned our team into a machine. 90 creators. 8 editors. 3 publishers.Capturing, cutting, and posting. So that when Wemby played chess against 100 fans we were there so that fans who weren’t could feel like they were too. Or when two guys handmade a 73 rack of beer and got Wade Boggs to sign it, we were there filming, and then we were editing and publishing a post within minutes of the signing. Or when 50 fans took on 50 athletes in an olympic-style competition with $2 million on the line, we didn’t miss a single moment. Because at one point, John Cena faked a punch, and that moment became the single most viewed piece of content in the history of our brand. During the fest, we captured almost 15,000 pieces of content. We reviewed 22 videos every single minute. And posted once every 2 minutes on average. Our audience loved every second. We generated 134 posts with over a million views, 20 million likes, comments, and shares, and 687 million social views in just three days. Making it the best social stretch in the brand’s history. All proving you didn’t need to go to New York City to attend Fanatics Fest this year. You just needed to go to @Fanatics.