In a scroll-stopping collaboration with Marvel Studios’ The Fantastic Four: First Steps, Pop-Tarts took show time to snack time with four themed flavors, including the return of the limited-edition Frosted Blue Raspberry. By suiting up Pop-Tarts mascots as the FanTASTEic Four, the campaign creatively reintroduced the Frosted Blue Raspberry flavor after a six-year hiatus, connecting with comic superfans and attracting new audiences. From stealing the show at a Marvel influencer event, to creating exclusive co-branded boxes featuring superhero-inspired designs on the pastries themselves, every element of the campaign put Pop-Tarts & Fantastic Four front and center. The result? Millions of organic views that drove fans to Walmart as the exclusive retail partner.