Entrant Company
ENJIN TOKYO
Medium Type
Music Marketing
Medium
Integrated Campaign
Category
Brand and Artist Collaboration Integrated Campaign
This project redefined the “power of music to connect people” through technology and live experiences and realized the “democratization of music” by bringing together a diverse group of performers to play a single piece of music.
Using innovative approaches such as AI music notation and remote sessions, we have succeeded in sublimating the act of performance into entertainment, involving professionals, beginners, and livestreamers alike.
This project, which transformed the solitary practice of musical instruments into a “collaborative experience,” presents the essential value of music and its future.