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Bronze Award
Smart Eye Camera
OUI Inc.
Japan
2026
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Entrant Company
TBWA HAKUHODO
Entry Type
Business to Business
Program
Clio Awards 2026
Medium Type
Professional
Medium
Digital/Mobile
Category
Emerging Technology
The world's blind population is currently 44 million, and it is estimated that this will increase to 120 million in 30 years' time in 2050. More than half of these patients are blinded by preventable, treatable conditions due to lack of access to adequate eye care. For example, in emerging countries, the number of ophthalmologists is often very low compared to the local population. (Mozambique: 30 ophthalmologists for a population of approximately 30 million. Malawi: 14 ophthalmologists for a population of approximately 18 million.) In areas where there are no nearby ophthalmologists, patients must travel for hours along routes with underdeveloped transport networks to get to a hospital. Yes, ophthalmologists were too far away for them. In areas where eye care is underserved, we noticed something. That is, although there are no ophthalmologists available to patients, there are doctors. What if those doctors could become ophthalmologists? Could the global shortage of ophthalmologists be resolved? What we developed is the Smart Eye Camera. It is an attachment that allows you to easily undergo eye examinations simply by attaching it to your smartphone. Converts LED light into diagnostic light to photograph patient's eyes. Realizing the goal of "Turning Every Doctor into Eye Specialist" Innovative Points of the Smart Eye Camera Differences from medical devices The Smart Eye Camera has a simple design that allows it to be manufactured using a 3D printer, making it inexpensive at 1/30 the price of medical equipment. (The average price of a slit lamp microscope is $40,000.) On the other hand, it provides detailed examinations on a par with full-fledged medical equipment, allowing it to check for diseases such as cataracts. Differences from similar products for smartphones The Smart Eye Camera provides an intuitive user interface. Furthermore, non-verbal tutorial videos make training sessions unnecessary. This makes it easy for non-ophthalmologists around the world, even those who speak different languages, to conduct eye examinations. With its low price and in-depth examination capabilities, the Smart Eye Camera has achieved a breakthrough that similar products have not been able to achieve. Smart Eye Cameras have been introduced in approximately 60 countries and regions Over 100,000 tests conducted Received domestic and international healthcare awards Patent income
Credits
Agency
TBWA HAKUHODO
Tokyo
Advertiser / Brand
OUI Inc.
Tokyo
Agency
TBWA HAKUHODO
Tokyo
Agency Network
TBWA and Hakuhodo
new york
Holding Company
Hakuhodo DY
Tokyo
Production Company
amana inc.
Tokyo
Design Company
TAKI CORPORATION
Tokyo
Production Company
ROM Inc
Tokyo
Sound Design Company
Black Cat White Cat Music
Tokyo
Chief Creative Officer
Takahiro Hosoda
TBWA HAKUHODO
CEO
Eisuke Shimizu
OUI Inc.
COO
Shintaro Nakayama
OUI Inc.
Chief Hardware Engineer
Ryota Yokoiwa
OUI Inc.
Copywriter
Shohei Hashimoto
TBWA HAKUHODO
Art Director
Yasunobu Hideshima
TBWA HAKUHODO
Producer
Takeshi Ikoma
TBWA HAKUHODO
Account Executive
Toshiatsu Kobayashi
TBWA HAKUHODO
Editor
Nobuo Mita
TBWA HAKUHODO
Technology Director
Eiki Kurokawa
TBWA HAKUHODO
Motion Graphics designer
Kiyotaka Sumiyoshi
TBWA HAKUHODO
Director
Kota Watanabe
ROM Inc
Producer
Kenji Hashimoto
amana inc.
Producer
Kota Tkakao
amana inc.
Photographer
AKANE
amana inc.
Designer
Ayumi Matsumiya
TAKI CORPORATION
Designer
Chihiro Ogawa
TAKI CORPORATION
Music Producer
Seiya Matsumiya
Black Cat White Cat Music
Transcreator
Eric Ellefsen
TBWA HAKUHODO
Transcreator
Ayaka hamatani
TBWA HAKUHODO
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