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Shortlist Award
Ek Tara Project
Titan Eye Plus
India
2026
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Entrant Company
Ogilvy
Entry Type
Product/Service
Launch Country
India
Program
Clio Awards 2026
Medium Type
Professional
Medium
Direct
Category
Print
In India, 1 in 5 school children suffer from blurry vision. Children with blurry vision go on with life thinking their vision is normal and that’s how everyone sees. Ek Tara Project addresses this issue by turning vision screening into play. Inspired by an ancient star-spotting test once used to pick hunters with the sharpest vision, the Ek Tara Test is a glow-in-the-dark card that helps children identify vision problems while stargazing. By collaborating with schools across India, Titan Eye+ transformed stargazing into the most accessible vision-screening method. Children who took the Ek Tara Test further received free and complete eye tests from Titan Eye+ optometrists, who then prescribed spectacles where vision correction was needed.
Credits
Entrant Company
Ogilvy
Bengaluru
Client
Titan Company Limted
Bengaluru
Advertising Agency
Ogilvy
Bengaluru
Advertising Agency
Ogilvy
Mumbai
Agency Network
Ogilvy
Mumbai
Holding Company
WPP
Mumbai
Production Company
Absolute Productions
Mumbai
Global Chief Creative Officer
Liz Taylor
Ogilvy
Chief Creative Officer - Asia Pacific
Reed Collins
Ogilvy
Chief Creative Officer - Ogilvy India
Kainaz Karmakar
Ogilvy
Chief Creative Officer - Ogilvy India
Harshad Rajadhyaksha
Ogilvy
Chief Creative Officer - Ogilvy India
Sukesh Nayak
Ogilvy
Chief Creative Officer - Ogilvy South
Puneet Kapoor
Ogilvy
Executive Creative Director
Sooraj Pillai
Ogilvy
Creative Director
Vasanth Poodipeddi
Ogilvy
Associate Creative Director
Krishti Karmakar
Ogilvy
Creative Controller
Malvika Anil Kumar
Ogilvy
Copy Supervisor
Sougandh Pramod
Ogilvy
Visualiser
Adarsh Mahendra
Ogilvy
Senior Art Director
Vaishakh Kolaprath
Ogilvy
Executive Chairperson - Ogilvy India
Hephzibah Pathak
Ogilvy
Chief Executive Officer - Ogilvy India
V R Rajesh
Ogilvy
Chief Strategy Officer - Ogilvy India
Prem Narayan
Ogilvy
President and Head of Office - Ogilvy South
Tithi Ghosh
Ogilvy
Head of Strategic Planning - Ogilvy South
Easo John
Ogilvy
Senior Vice President - Account Management
Priyank Vaghela
Ogilvy
Management Supervisor - Account Management
Avishek Mukherjee
Ogilvy
Account Supervisor - Account Management
Sampuran Datta
Ogilvy
Founder
Prafull Sharma
Absolute Productions
Director
Amit Kumar Mishr
Absolute Productions
Associate Producer
Zahoor Qadir
Absolute Productions
Executive Producer
Sadhya Vyas
Absolute Productions
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