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Shortlist Award
Sound Of Home.FM
The Cola-Cola Company
Singapore
2026
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Execution Audio
Entrant Company
Ogilvy Singapore
Entry Type
Product/Service
Launch Country
Philippines
Program
Clio Awards 2026
Medium Type
Professional
Medium
Media
Category
Specific Target Audience
Every Christmas, thousands of Overseas Filipino Workers in Australia spend the holidays working far from their loved ones. For many, home is financially out of reach as they sacrifice everything to support their families. In 2025, Coca-Cola decided it was time to give something back. Partnering with SBS, Coca-Cola created SoundOfHome.FM — a 24-hour radio station that aired on Christmas Day, broadcasting heartfelt messages, carols and thank-yous from families across the Philippines to their loved ones in Australia. A love letter in audio form, this unforgettable broadcast helped love find its frequency. In the weeks leading up to Christmas, Coca-Cola traveled across the Philippines with a recording caravan, inviting families to leave personal messages for the OFWs they miss — voicing the words that so often go unsaid. Then, on December 25th, those voices aired live across Australia, turning radios into lifelines to home. A powerful film captured raw reactions from OFWs — mechanics, kitchen hands, nurses and more — caught mid-shift by messages that travelled thousands of miles to reach them. Most Christmas campaigns tell stories of togetherness. This one created it — live, in real time, across countries. When the silence of distance was loudest, Coca-Cola filled it with the sound of home.
Credits
Advertising Agency
Ogilvy Singapore
Singapore
Advertiser / Brand
The Coca-Cola Company
Manila
Advertising Agency
Ogilvy Singapore
Singapore
Advertising Agency
Ogilvy Australia
Sydney
Advertising Agency
Ogilvy Philippines
Manila
Advertising Agency
Ogilvy Singapore
Singapore
Holding Company
WPP
Singapore
Music/Sound Company
Music + Sound - FVSE
Singapore
Production Company
Aw Studio
Sydney
Production Company
Hogarth Worldwide
Singapore
Media Agency
WPP Media
Singapore
Global Chief Creative Officer
Liz Taylor
Ogilvy
Global Creative Network Lead
Guilermo Vega
Ogilvy
Chief Creative Officer
Reed Collins
Ogilvy
Chief Creative Officer
Nicolas Courant
Ogilvy Singapore
Executive Creative Director
Nikhil Panjwani
Ogilvy Singapore
Creative Director
Alessandro Agnellini
Ogilvy Singapore
Associate Creative Director
Hollie Illes
Ogilvy Singapore
Creative Director
Anthony Campagna
Ogilvy Australia
Creative Director
Jari Kennedy
Ogilvy Australia
Executive Creative Director
Dino Ocampo
Ogilvy Philippines
Creative Director
Aiko So
Ogilvy Philippines
Category Business Director
Jordan Wei
Ogilvy Singapore
Head of Strategy
Arjun Vedanayagam
Ogilvy Singapore
Senior Creative Planner
Joshua Bagatsing
Ogilvy Singapore
Senior Program Director
Eugenia Ngan
Ogilvy Singapore
Group Managing Director
Mona Garcia
Ogilvy Philippines
Senior Business Director
Dhiems De Mesa
Ogilvy Philippines
Business Director
Kaye Sordan
Ogilvy Philippines
Account Director
Wai Lavarias 
Ogilvy Philippines
Account Manager
Belle Santiago
Ogilvy Philippines
Copywriter
Seth Rasul
Ogilvy Philippines
Art Director
Sam Roque
Ogilvy Philippines
Senior Art Director
Ice Reyes
Ogilvy Philippines
Junior Copywriter
Yuan Estrada
Ogilvy Philippines
Senior Account Manager
Eireen Carlos
Ogilvy Philippines
Social Content Manager
Bernie Santos
Ogilvy Philippines
Social Business Director
Doy Riola
Ogilvy Philippines
Social Operations Specialist
Raven De Jesus
Ogilvy Philippines
Social Specialist
Alei Cerbo
Ogilvy Philippines
CRM Manager
Sparkle Thomas
Ogilvy
CRM Specialist
Camille Adraque
Ogilvy
DIMX Operations Lead
Nur Yusuf
Ogilvy Singapore
Digital Project Manager
Jessica Thio
Ogilvy
Community Manager
Juliana Hechanova
Ogilvy
Senior Operations Manager
Kevin Santos
Ogilvy
Marketing Director
Francis Reyes
The Coca-Cola Company
Senior Content Manager
Rabiya Anjum
The Coca-Cola Company
E2E Experience Strategy Senior Manager
Rob Webb
The Coca-Cola Company
Senior Director, Creative Strategy
Adam Ross
The Coca-Cola Company
Director of Brand Communications, Digital and Planning
Sam Sanchez
The Coca-Cola Company
Director, Social and Influencer Strategy
Trixie Reyna-Benedicto
The Coca-Cola Company
Senior Frontline Marketing Director
Frenissa Lagman
The Coca-Cola Company
Frontline Marketing Director
Gicelle Medina
The Coca-Cola Company
Senior Brand Manager
Patty Manalaysay
The Coca-Cola Company
Senior Manager, Media Operations
Van Nadres
The Coca-Cola Company
APAC Head of Media Planning
Nic Jones
WPP Media
Group Marketplace Director
Damien Viviani
WPP Media
Implementation and Activation Director
Nandini Saigal
WPP Media
Communications Planning Manager
Cliford Chong
WPP Media
Content Planning Group Head
Jelai Salting
WPP Media
Content Planning Executive
Jem Ponce
WPP Media
Sr. Associate - Campaign Management
Isabel Caguimbal
WPP Media
Production Lead
Melanie Keppler
Hogarth Worldwide
Head of Moving Image
Jacinta Loo
Hogarth Worldwide
Senior Producer
Gwynne Chan
Hogarth Worldwide
Senior Campaign Lead
Charissa Umpangco
Hogarth Worldwide
Account Manager
Steph Opuan
Ant Savvy
Account Director
Jed Constantino
Ant Savvy
Director-Producer, Anthill Studios
Tella Gutierrez
Producer, Anthill Studios
Dan Eligado
Brand PR Director
Joanna Flores
Red Torch
Brand PR Manager
Alyssa Laquindanum
Red Torch
Brand PR Associate
Hydee Lignes
Red Torch
Creative & Implementation Executive
Sally Lo
SBS
Creative & Implementation Manager
Natalie Herenda
SBS
Sales Executive
Chloe Lewis
SBS
Director
Matt Wilson 
Aw Studio
DOP
Aaron Bull 
Aw Studio
Lead Producer
Simon Riel 
Aw Studio
Producer
Yewande 
Aw Studio
1st AD
Gerard Cabellon 
Aw Studio
1st AC
Christine Anderson
Aw Studio
2nd AC
Alexandra Anonuevo
Aw Studio
Gaffer
Deniz Celik
Aw Studio
LX Assist
Will Bush
Aw Studio
LX Assist
Jubilee Chan
Aw Studio
Sound Recordist
Luke Fuller 
Aw Studio
Production Design
Renee Kypriotis
Aw Studio
Art Assist
Emil KC
Aw Studio
HMUA
Maggie Wu
Aw Studio
Production Assistant
Ralph A. Villegas
Aw Studio
Production Assistant
John Acierda
Aw Studio
BTS Video
Liam Viray
Aw Studio
BTS Stills
Justin Cueno
Aw Studio
Editor
AWWW 
Aw Studio
Colourist
Marcus Friedlander
Aw Studio
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