Shortlist
Award
Tantrum Girl
Toblerone
Italy
2026
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Entrant Company
LePub
Entry Type
Product/Service
Launch Country
Italy
Program
Clio Awards 2026
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Social Media
To remind travelers just how important it is to bring back Toblerone as a travel gift, we launched #TantrumGirl, a live stunt at Stansted Airport featuring a young girl throwing a full-on tantrum when her mum arrived without one.
Filmed and uploaded by onlooking strangers, the resulting clip took off, racking up tens of millions of views, likes, reactions, and a wave of organic user-generated content.
Credits
Creative Agency
LePub
Milan
Client
Toblerone
Bern
Creative Agency
LePub
Milan
Creative Agency
LePub
Milan
Holding Company
Publicis Groupe
Paris
Production Company
Prodigious
Milan
Chief Creative Officer
Luca Boncompagni
LePub Milan
Mondelez Senior Vice President Global Brands
Mie-Leng Wong
Mondelēz International
Senior Global Brand Director, Toblerone
Magali Mirault
Mondelēz International
Global Marketing Manager Toblerone
Agnes Posa-Somos
Mondelēz International
Global Brand Manager Toblerone
Claire Kamara
Mondelēz International
Global Insights Toblerone
Guillermo Estevez
Mondelēz International
Mondelez Senior Director Global Digital Media
Qaiser Bachani
Mondelēz International
Global CEO LePub, CCO LePub Worldwide:
Bruno Bertelli
LePub Milan
Global Chief Creative Officer
Cristiana Boccassini
LePub Milan
Global Chief Creative Officer
Mihnea Gheorghiu
LePub Milan
Global Executive Creative Director
Fernando Rubin
LePub Milan
Global Creative Director
Jack Christensen
LePub Milan
Creative Director
Andrea Ferrara
LePub Milan
Group Creative Director
Corina Patraucean
LePub Milan
Creative Director
Rainor Marinho
LePub Milan
Senior Art Director
Joao Araujo
LePub Milan
Senior Copywriter
Katharina Haller
LePub Milan
Senior Art Director
Per Moe
LePub Milan
Junior Copywriter
Miriam Marin
LePub Milan
Copywriter
Alessandro Traverso
LePub Milan
Art Director
Vincenzo Russo
LePub Milan
Global Chief Strategy Officer
Bela Ziemann
LePub Milan
Strategy Director
Max Richards
LePub Milan
Senior Strategic Planner
Alex Moore
LePub Milan
Strategic Planner
Juliette Vignolet
LePub Milan
Head of Strategy
James Moore
LePub Milan
Strategy Director
Iva Boksic
LePub Milan
Communication Strategy Director
Adam Lotz
LePub Milan
Data Strategy Director
Andrea Battista
LePub Milan
Social Media Analyst
Alberto Mura
LePub Milan
Global Client Service Director
Aurélie Quenardel
LePub Milan
Global Account Director
Dalila Salhi
LePub Milan
Global Account Manager
Agata Fenaroli
LePub Milan
Senior Content Manager
Saraluna Goodloe
LePub Milan
Chief Production Officer
Francesca Zazzera
LePub Milan
Producer
Nicolò Dragoni
LePub Milan
Global Head of Creative Technology
Mauro Mazzei
LePub Milan
Global Head of PR and Communication
Isabella Cecconi
LePub Milan
Senior PR Manager
Eleonora Botta
LePub Milan
Award Manager (Italy) & PR Coordinator:
Alessia Cornali
LePub Milan
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