After ten years, the Most Interesting Man in the world was set to return. But an icon like him deserved a comeback story unlike any other. Using Dos Equis’ arsenal of famous brand assets, we brought the man back under a new identity: the Least Most Interesting Man. A four-film saga with the same man, same music, and same voiceover. But no beer, no branding, and no hint of interesting. Then, on the college football championship, the Most Interesting Man returned in a blaze of glory. Reminding the world: he doesn’t always drink beer, but when he does… he still prefers Dos Equis.