Entrant Company
BBDO Chicago
Entry Type
Public Service
Launch Country
United States
Medium
Branded Entertainment & Content
With every school shooting in America, politicians blame the violence on video games instead of passing common-sense gun laws. Change The Ref and WebCore Games turned politicians’ favorite gun violence scapegoat into a new medium to educate gamers about life-saving gun legislation. Built on data from past school shootings including Parkland, Columbine, and Sandy Hook, the Final Exam offers a hyper-realistic survival experience set in an American high school, immersing players in the urgent fight to pass life-saving legislative reform.
Change the Ref’s advocacy played a pivotal role in introducing a bill in congress to establish the first Office of Gun Violence Prevention.
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