Windex discovered that millions of American children are learning in classrooms without windows — the legacy of a flawed 1960s/70s design theory. Windex saw an opportunity to act. This sparked a bold evolution for the brand to move beyond cleaning windows to committing to making lives brighter. Through its Windows of Opportunity project, Windex is helping reverse this flawed design theory and proving the positive impact of natural light, by adding windows to schools that had none, starting with Eisenhower Elementary. The impact on both students and staff has solidified Windex’s commitment to continue to help bring the power of natural light to more American classrooms.