The entire automotive industry is facing a major shortage of mechanics. To address this issue, there is only one solution: training new mechanic apprentices. And car enthusiasts aren’t hard to find - if you know where to look. So, we turned to the leading sim-racing franchises: Forza Motorsport and Forza Horizon - games where knowledge of mechanics is essential. We offered gamers looking for a job something unique and unexpected: the chance to turn their favorite in-game car into a résumé that could open the door to a future career in Renault’s after-sales service. This initiative helped them realize that the experience and knowledge they gain in the game can be valuable in the real world - while also changing perceptions of careers in mechanics.