Shortlist
Award
Engineered for Whatever
Columbia Sportswear
United Kingdom
2026
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Entrant Company
adam&eve\TBWA
Entry Type
Product/Service
Launch Country
United States
Program
Clio Awards 2026
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Film-Unscripted
Columbia relaunched their brand in 2025, reinstating themselves as the irreverent leader of the outdoor category. This campaign proves that Columbia design gear for any eventuality, so you can be confident your gear is ENGINEERED FOR WHATEVER.
Credits
Creative Agency
adam&eve\TBWA
London
Brand
Columbia Sportswear
Oregon
Creative Agency
adam&eve\TBWA
London
Agency Network
TBWA Worldwide
new york
Agency Network
Omnicom
New York City
Production Company
Smuggler
London
Chief Creative Officers
Ant Nelson & Mike Sutherland
adam&eveDDB
Creative Director
William Cottam, James Crosby
adam&eveDDB
Creatives
Ben Robinson, Mike Whiteside
adam&eveDDB
Executive Content Director
Jessica Taylor
adam&eveDDB
Social Creative
Reanne Whitaker
adam&eveDDB
Joint Head of Integrated Production / Producer
Sally Pritchett
adam&eveDDB
Producer
Deborah McCartney
adam&eveDDB
Producer
Charlotte Ellison
adam&eveDDB
Assistant Integrated Producer
Merle Aylott
adam&eveDDB
Designer
Scott Silvey
adam&eveDDB
Senior Creative Artworker
Dave Callow
adam&eveDDB
Chief Executive Officer
Miranda Hipwell
adam&eveDDB
Chief Strategy Officer
Will Grundy
adam&eve\TBWA
Planning Director
Alex Scott Malden
adam&eveDDB
Planner
Oscar Beach
adam&eveDDB
Managing Partner
Fraser Thomson
adam&eveDDB
Account Manager
Amy Holden
adam&eveDDB
Project Director
Rasha Noronha
adam&eveDDB
General Legal Counsel
Candice Macleod
adam&eveDDB
Senior Legal Counsel
Tom Campbell
adam&eveDDB
Paralegal
Florence Chui
adam&eveDDB
Business Affairs Manager
Layla Husted
adam&eveDDB
Senior Business Affairs Manager
Emily Eshelby
adam&eveDDB
Communications Director
Lee Gunther
adam&eveDDB
Director
Henry-Alex Rubin
Smuggler
Managing Director
Fergus Brown
Smuggler
Producer
Ray Leakey
Smuggler
Production Manager
Mike Carr
Smuggler
1st Assistant Director
Anthony Dimino
Smuggler
Director of Photography
Oliver Millar
Smuggler
Director of Photography
Mateo Akira
Smuggler
Socials Director
Silence
Smuggler
Socials Producer
Sian Bourke
Smuggler
Photographer
Anne-Sophie Soudoplatoff
Retoucher
Mark Henry
Editor
Joe Guest
Final Cut
Editor
Leah Burton
Final Cut
Socials Editor
Maud Barry
Final Cut
Social Senior Producer
Nikki Porter
Final Cut
Assistant Editor
Hannah Burger
Final Cut
Executive Director
Alexia Paterson
Framestore
Producer
Ellie May Tinker
Framestore
Creative Director
Kamen Markov
Framestore
Head of Design
David Lochhead
Framestore
CG Supervisor
Henrique Campanha
Framestore
Compositing Supervisor
Matthew Thomas
Framestore
Comp Lead
Gregory Gaskins
Framestore
Comp Lead
Michael Baker
Framestore
Lead FX TD
Zybrand Jacobs
Framestore
Shoot Supervisor
Jules Janaud
Framestore
Head of Animation
Brad Silby
Framestore
Design Producer
Mariano Carrara
Framestore
Head of CG
Johannes Sambs
Framestore
Head of Editorial
Humberto Reynaga
Framestore
Flame Artist
Aadel Matoorianpour
Framestore
Colourist
Matthieu Toullet
Company 3
Colour Producer
Chris Anthony
Company 3
Visual Research
Carly Randall
FFFOUND.TV
Producer
Richard Bailey
Omnicom Productions
Editor
Darnell Depradine
Omnicom Productions
Sound Design
Parv Thind
Audio Producer
Caroline Jemirifo
Wave Studios London
Music Producer
Luke Fabia, Peter Raeburn
Soundtree
Head of Music
Luis Almau
Soundtree
Managing Director
Jay James
Soundtree
Music Supervisor
Neil Athale, Colin McIlhagga, Luke Georgiou
Soundtree
Performer
Maddie Stephenson
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Clio Awards
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