Lionsgate and AV Squad brought Fall 2: Deadpoint to life through three creator activations designed to generate authentic buzz ahead of the film's September 2 theatrical release. It included an Adrenaline Junkies phase featuring 3 adventure focused creators sharing their own thrill-seeking content tied to the film's tagline "Are You Down?", an immersive 4DX style screening experience in Los Angeles that put creators through real physical reactions synced to the film, and a mobile truck stunt that brought the film directly to high traffic LA location. Across all three activations, creators were selected for their genuine connection to adventure and entertainment content, so the film's themes felt like a natural extension of what their audiences already expect from them rather than a traditional promotional ask. The result was a multi touchpoint campaign that put real, camera ready moments of fear, adrenaline, and reaction in front of engaged, relevant audiences leading up to release.