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Bronze Award
Gamer Loan
Banco del Pacífico
Ecuador
2025
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Entrant Company
Paradais DDB
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Creative Use of Data
Category
‌Other
8 out of 10 young Ecuadorians can’t get a loan because they can’t meet the banks' collateral requirements. However, they have something valuable that they continuously invest in: their video game accounts. That’s why, Banco del Pacífico made a groundbreaking move by updating its lending policy to accept gaming accounts as loan collateral, becoming the first bank to validate these non-traditional assets.
Credits
Advertising Agency
Paradais DDB
Guayaquil
Brand
Banco del Pacífico
Guayaquil
Advertising Agency
Paradais DDB
Guayaquil
Agency Network
DDB
New York
Production Company
YEPETO
Guayaquil
Chief Creative Officer
Agustín Febres-Cordero
Paradais DDB
Chief Marketing Officer
Patricia Silva
Banco del Pacífico
Chief Executive Officer
Ricardo Medina
Paradais DDB
Executive Creative Director
Lupas Celis
Paradais DDB
Creative Director
José Reinoso
Paradais DDB
Creative Director
José Serrano
Paradais DDB
Head of Art
Estefanía Ruda
Freelance
Head of Art
Alfonso de la Rosa
Freelance
Art Director
Daniel Gabela
Paradais DDB
Art Director
Sebastián Pulla
Paradais DDB
Copywriter
Eduardo Hernandez
Paradais DDB
Copywriter
Gabriela Ortíz
Paradais DDB
Content Manager
Melissa Garcia
Paradais DDB
Designer
Daniel Aucancela
Paradais DDB
Editor
Christopher Valdiviezo
Paradais DDB
Account Executive
Maria Gracia Muñoz
Paradais DDB
Brand Director
Andrés Mesías
Banco del Pacífico
Marketing Director
Ruth Silva
Banco del Pacífico
Public Relations Director
Angela Henao
DDB
Head of Innovation
Christine Lane
DDB
Experience Strategist
Melissa Hochman
DDB
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