Lightbox
Shortlist Award
Lost in Time
Jian Ai Elderly Charity Center
China
2025
Share:
Facebook Linkedin X
Case Image / Board
Case Study Video
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Execution Image
Supporting Image
Supporting Image
Supporting Image
Supporting Image
Supporting Image
Supporting Image

To see entry media, create an account or log in.
Logging in grants access to Advanced Search
and more Entry Details.

Entrant Company
Dentsu Creative China
Program
Clio Health 2025
Advertiser Category
Health Awareness & Advocacy
Medium
Design
Category
Human Centered Design
Presenting Lost in Time. Partnering with Jian Ai Charity, a non-profit focused on elderly brain health, we carried out clock-drawing test on hundreds of seniors suffering from Alzheimer's. The clock drawings reflected the different phases of early, middle, and advanced symptom advancement. We turned the clock drawings into an evocative timepiece collection, campaign and exhibition, offering a window into the time lost by those with the Alzheimer’s disease and their distorted world. Bringing diagnostic testing out of the hospital and into everyday life will benefit more people.
Credits

To see entry credits, create an account or log in.
Logging in grants access to Advanced Search and more Entry Details.

Duplicate statues available now
Buy a Statue in Design to Celebrate Your Team