The campaign consists of three 15-second films about life scenarios that are typically difficult, drawn-out, and complex—like making up with a loved one, asking a father for permission to travel with a partner, and confronting a boss. When juxtaposed with the swift and straightforward service of Krungsri First Choice, these scenarios are resolved swiftly – in seconds – highlighting the brand's core message of simplicity and speed, while resonating with people’s desire for a hassle-free life.