Entrant Company
BBDO New York
Entry Type
Business to Business
Category
61 Seconds to Five Minutes
We were tasked with driving entries to AICP Awards.
In a sea of awards shows, AICP stands out because winning work earns entry to the permanent collection at the Museum of Modern Art in NYC, alongside artists like Van Gogh, Frida Kahlo, Picasso, etc.
So we created a short film that imagines historical scenes of Van Gogh & Kahlo attempting to get their masterpieces - “Starry Night” & “Fulang–Chang & I” - through modern-day advertising’s grueling & frustrating approval process, ultimately resolving with a super:
It’s hard to create museum worthy art.
It’s harder to create museum worthy ads.