Gold
Award
A World of Hope
Humane World for Animals
United States
2026
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Entrant Company
Flytevu
Program
Clio Music 2026
Medium Type
Branded Content & Collaborations
Medium
Experience/Activation
Category
Use of Artists, Talent, & Influencers
As part of Humane World for Animals’ global rebrand, Grammy-nominated artist Sia reimagined Peter Gabriel’s “Solsbury Hill” as the campaign anthem. On launch day, Sia returned to television for the first time in seven years to perform the song live on Jimmy Kimmel Live!, wearing a custom Christian Siriano gown made from the brand’s animal print. It was the first time a campaign was quite literally sewn into a dress and unveiled on national television.
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