Lightbox
Grand Award
Caption with Intention
Rakish Entertainment
United States
2025
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Entrant Company
FCB Chicago
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Public Relations
Category
Social Good
For decades, film captions were treated as a basic utility: serviceable but emotionless. Lacking timing, tone, character clarity, and emotional nuance, they left millions of Deaf and hard-of-hearing viewers with a diminished version of the film experience. Caption with Intention changes that. It introduces a new visual language for captions. Words animate in sync with speech. Typography changes size and weight to reflect tone and volume. Color coding helps distinguish between speakers. Every element from timing to typeface was crafted to ensure captions don’t just convey the words, they convey what’s being said, how it’s being said, when, and by whom. Over 10 months, the system was refined in partnership with a 125-person panel from the Deaf community. Their feedback shaped every design decision, making it more intuitive, immersive, and emotionally resonant. Meaning millions of viewers wouldn’t just read dialogue, they’d feel the film.
Credits
Advertising Agency
FCB Chicago
Chicago
Advertising Agency
FCB Chicago
Chicago
Network
FCB
Chicago
Production Company
Rakish Entertainment
Los Angeles
Post Production Company
456 Studios
Chicago
Advertiser / Brand
Chicago Hearing Society
Chicago
Post Production Company
Pes Motion Studio
Chicago
Production Company
Believe TV
Santiago
Post Production Company
Bogotá
Curitiba
Chief Creative Officer
Andrés Ordóñez
FCB Chicago
Chief Creative Officer
Danilo Boer
FCB
Executive Producer
John Bleeden
FCB Chicago
Chief Marketing Officer
Brandon Cooke
FCB Global
President
Jennifer Neumann
FCB Chicago
Chief Creative Officer
Pedro Perez
FCB Chicago
Chief Strategy Officer
Mollie Partesotti
FCB Chicago
Chief Marketing Officer
Kaya Much
FCB Chicago
SVP, Executive Creative Director
Bruno Mazzotti
FCB Chicago
Creative Director
So A Ryu
FCB Chicago
Associate Creative Director
Frederik Clarysse
FCB Chicago
Associate Creative Director
Silas Nogueira
FCB Chicago
Associate Creative Director
Gustavo Dallegrave
FCB Chicago
Associate Creative Director
Zach Frazer
FCB Chicago
Copywriter
Nihal Atawane
FCB Chicago
Art Director
Vitor Favero
FCB Global
EVP, Head of Copy
John Fiebke
SVP, Group Management Director
Zachary Kieltyka
FCB Chicago
Management Director
Lauren Scholten
FCB Chicago
EVP, Managing Director, Strategic Analytics
Eric Chun
FCB Chicago
SVP, Group Analytics Director
Jennifer Asai
FCB Chicago
Analytics Director
Olivia Parker
FCB Chicago
Senior Analyst
Devin Montgomery
FCB Chicago
VP, Strategic Services
Kristin Oberg
FCB Chicago
Director, Global Communications & Content
Emilie Sharp
FCB Global
EVP, Global Project Lead
Alison Lutsky
FCB Global
Global Creative Services & Awards Associate
Alisa Zervas
FCB Global
Executive Producer
Lisa Long
456 Studios
Supervising Senior Producer
Clare Deady
456 Studios
Senior Producer
Beah Travis
456 Studios
Senior Content Producer
Shannon Clash
456 Studios
Senior Content Creator
Chris Colvin
456 Studios
Senior Content Creator
Mike Smith
456 Studios
Director of Editing
Gus Spelman
456 Studios
Senior Editor
Jackie Moorman
456 Studios
Senior Editor
Dave Cullen
456 Studios
Senior Editor
Seamus Hehir
456 Studios
Associate Editor
Ariel Diosdado
456 Studios
Associate Editor
Quinn Lueder
456 Studios
Associate Editor
Eema Siddiqui
456 Studios
Associate Editor
Natalia Trejo
456 Studios
Associate Editor
Brandon Bunner
456 Studios
Director of Motion Graphics
Anj Puglise
456 Studios
Motion Design Director
Mike Czerniuk
456 Studios
Senior GFX Artist
Michelle Timpone
456 Studios
Senior GFX Artist
Anthony Malagutti
456 Studios
GFX Artist
Max Dawson
456 Studios
GFX Artist
Shivani Varandani
456 Studios
GFX Artist
Louis Zeller
456 Studios
Audio Producer
Thomas Zalduendo
456 Studios
Senior Audio Engineer
Marco Morales
456 Studios
Senior Audio Engineer
Zach Scheitlin
456 Studios
Senior Audio Engineer
Zac Schmidt
456 Studios
Color Artist
Caleb Hill
456 Studios
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