Shortlist
Award
PIZZA WRMR
Pizza Hut Canada
Canada
2025
Share:
Entrant Company
Leo Toronto
Program
Clio Entertainment 2025
Industry Type
Games
Medium
Public Relations
Category
Direct
We harnessed the heat of a PS5 to create the hottest console upgrade of the year: The Pizza Hut PIZZAWRMR. It’s a one of a kind, open-source, 3D printable innovation that turns your console into a convection pizza oven—channelling hot air coming out of a PS5 into a custom enclosure to keep pies at the perfect temperature. All these achievements were unlocked with $0 spent on media, thanks to all the gamers who fell in love with the idea and made Pizza Hut their go-to pizza place of choice.
Credits
Creative Agency
Leo Toronto
Toronto
Creative Agency
Leo Toronto
Toronto
Agency Network
Leo Burnett Worldwide
Chicago
Production Company
The Pub Productions
Toronto
Client
Pizza Hut Canada
Toronto
Production Company
Objex Unlimited
Mississauga
Public Relations Agency
Edelman
Toronto
Media Agency
Wavemaker
Toronto
Marketing Company
Diamond Marketing
Toronto
President
Ben Tarr
Leo Toronto
Chief Strategy Officer
Tahir Ahmad
Leo Toronto
Managing Director, Account Services
Natasha Dagenais
Leo Toronto
Chief Creative Officer
Steve Persico
Leo Toronto
Executive Creative Director
Kohl Forsberg
Leo Toronto
Associate Creative Director/Art Director
Jerry Yang
Leo Toronto
Senior Copywriter
Michael Carey
Leo Toronto
Group Account Director
Scott Lyons
Leo Toronto
Account Director
Krzysztof Iwanicki
Leo Toronto
Account Executive
Vanessa Niragira
Leo Toronto
Integrated Project Manager
Jessica Rinaldi
Leo Toronto
SVP, Group Strategy Director
Ryan Roberts
Leo Toronto
Group Strategy Director
Pooja Beri
Leo Toronto
Senior Strategist
Aleeza Yermus
Leo Toronto
Executive Producer
Kali Kyriazis
Leo Toronto
Executive Producer
Janice Rebelo
Leo Toronto
VP, Post & Print Production
Gord Cathmoir
Leo Toronto
Manager, Print Production and Studio
Kevin Stephen
Leo Toronto
VP, Director Creative Technology
Felix Wardene
Leo Toronto
Digital Project Director
Tom Degez
Leo Toronto
Web Developer
David Freedman
Leo Toronto
Editor
Raquel Velasquez
Leo Toronto
Editor/Motion Designer
Peter Guzda
Freelance
VP, Development and Communications
Richard Newman
Leo Toronto
PR Lead
Sophie Prefol
Publicis Groupe Canada
Executive Producer
Terry Theofilactidis
The Pub Productions
DP
Reid Marshall
The Pub Productions
Food Stylist
Nicole Young
The Pub Productions
Line Producer
Tyler Reid
The Pub Productions
President & General Manager
Daniel Meynen
Pizza Hut Canada
Chief Brand Officer
Jennifer Ligotti
Pizza Hut Canada
Marketing Director
Devon Lawrence
Pizza Hut Canada
Marketing Director
Neil Littler
Pizza Hut Canada
Marketing Manager
Daniela Di Vito
Pizza Hut Canada
Marketing Manager
Amanda Ardizzi
Pizza Hut Canada
Innovation Manager
Kaela Lewis
Pizza Hut Canada
Duplicate statues available now
Buy a Statue in
Public Relations
to Celebrate Your Team
Related Winners
Entrant Company
Aleksander Walijewski ART
Industry Type
Theatrical
Medium
Key Art
Category
International Poster
Entrant Company
Hulu Brand
Industry Type
Television & Streaming
Medium
Audio Visual Craft
Category
Editing
Entrant Company
Akikomatic, LLC.
Industry Type
Television & Streaming
Medium
Key Art
Category
Hero Image
Creative HQ
by Christine Champagne
by Christine Champagne
Film and TV
by David Gianatasio
by David Gianatasio
Film and TV
by Amy Corr
by Amy Corr
Eurovisions
by Ads of the World
by Ads of the World
