The Emmy Award-Winning "Abbott Elementary" is ABC’s hit comedy that takes place in an underfunded Philadelphia public school. It follows a group of passionate teachers, an enigmatic janitor, and a hilarious principal, trying their best despite the odds stacked against them. For Season 4, ABC captured the attention of Los Angeles with billboards made in the style of a giant diorama, invoking the sense of a school project from the playful and funny world of the show, and blowing viewers' minds with a truly one-of-a-kind out-of-home ad. The billboard utilized larger-than-life doll-like presentations of the main cast on a side-on 'set' built in a similarly 'handcrafted' design. The billboard's designers aimed to draw attention to it with the huge dolls and the three-dimensional effect they provided, meaning the ad would stand out on the street in the eye of the viewer.