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Shortlist Award
Behind The Scenes With Abbott Elementary: The Making of a Promo-Rama
ABC
United States
2025
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Entrant Company
ABC
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Original Content
Category
Behind the Scenes
The Emmy Award-Winning "Abbott Elementary" is ABC’s hit comedy that takes place in an underfunded Philadelphia public school. It follows a group of passionate teachers, an enigmatic janitor, and a hilarious principal, trying their best despite the odds stacked against them. As part of its out-of-the-shoebox marketing campaign for Season 4, ABC created a stop-motion animation styled as a school project diorama. This social promo gave viewers a fascinating peek behind the curtain at the claymation creation, showcasing the artistic process featuring William Stanford Davis' voice (and hands). The behind-the-scenes look offered a time-lapse video of the talented team behind the creation of the miniature sets, maquettes, and figurines used in the promo. The intensely detailed work is given the focus it deserves here, showing the long hours and creative energy poured into every stitch and sketch.
Credits

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