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Silver Award
Behind The Scenes With Abbott Elementary: The Making of a Promo-Rama
ABC
United States
2025
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Entrant Company
ABC
Launch Country
United States
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Original Content
Category
Behind the Scenes
The Emmy Award-Winning "Abbott Elementary" is ABC’s hit comedy that takes place in an underfunded Philadelphia public school. It follows a group of passionate teachers, an enigmatic janitor, and a hilarious principal, trying their best despite the odds stacked against them. As part of its out-of-the-shoebox marketing campaign for Season 4, ABC created a stop-motion animation styled as a school project diorama. This social promo gave viewers a fascinating peek behind the curtain at the claymation creation, showcasing the artistic process featuring William Stanford Davis' voice (and hands). The behind-the-scenes look offered a time-lapse video of the talented team behind the creation of the miniature sets, maquettes, and figurines used in the promo. The intensely detailed work is given the focus it deserves here, showing the long hours and creative energy poured into every stitch and sketch.
Credits
Entrant Company
ABC
Burbank
Network
ABC
Burbank
Television Network
Disney Entertainment Television
Burbank
Streaming Platform
Hulu
Los Angeles
President, Content Marketing, Hulu & General Entertainment
Shannon Ryan
Disney Entertainment Television
EVP - Creative Marketing, ABC & General Entertainment
Aaron Goldman
Disney Entertainment Television
EVP - Marketing, ABC & General Entertainment
Erin Weir
Disney Entertainment Television
SVP, Creative Marketing
Sohini Sengupta
ABC
VP - Creative
Steven Mosley
ABC
Creative Director
Cristina Ramos
ABC
Writer/Producer
Laura Gevorkyan
ABC
Associate Producer/Editor
Jasmine Curry
ABC
Editor
Paul Vasquez
ABC
Executive Director of Design
Lucas P. Aragón
ABC
Art Director, Design
Christopher R. Abbey
ABC
Producer
Victor Reyes
ABC
Designer
Tony Graf
ABC
Designer
Bryan Manning
ABC
Designer
Ray Bohn
ABC
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