The Emmy Award-Winning "Abbott Elementary" is ABC’s hit comedy that takes place in an underfunded Philadelphia public school. It follows a group of passionate teachers, an enigmatic janitor, and a hilarious principal, trying their best despite the odds stacked against them. As part of its out-of-the-shoebox marketing campaign for season 4, ABC created a stop-motion animation styled as a school project diorama. The spot featured the voice (and hands) of William Stanford Davis as he 'played' with the miniatures and figures, recreating iconic scenes from the series and its opening while also teasing upcoming stories. The promo conveyed the tone of “Abbott Elementary” through a playful, whimsical aesthetic that would stand out and remain memorable in the minds of fans and newcomers alike.