Lightbox
Grand Award
Sonic The Hedgehog 3 Arcade Standee
Paramount Pictures
United States
2025
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Entrant Company
Midnight Oil
Program
Clio Entertainment 2025
Industry Type
Theatrical
Medium
Retail & Premium
Category
Display
Subcategory
Standee
Alongside our partners at Paramount Pictures, we wanted to give fans the opportunity to experience what it feels like to run at supersonic speed in celebration of Sonic the Hedgehog’s third movie. We made a standee for theaters equipped with track pads and motion sensors so that it also functioned as a two-player interactive game— fans’ hearts and feet raced as they played against each other as either Sonic or Shadow.
Credits
Production Agency
Midnight Oil
Burbank
Advertising Agency
Driven Creative
Los Angeles
Film Studio
Paramount Pictures
Los Angeles, CA
Film Studio
Paramount Pictures
Los Angeles, CA
EVP Head of Creative Advertising
Brian Pianko
Paramount Pictures
EVP Creative Advertising 
Nic Van Der Meer
Paramount Pictures
Executive Director
Charlie Ward
Paramount Pictures
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