New York City Ballet: New York City Ballet 25—26 Season—We Exist in Time

Silver Award

New York City Ballet 25—26 Season—We Exist in Time

New York City Ballet

United States

2025

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Entrant Company

New York City Ballet

Launch Country

United States

Program

Clio Entertainment 2025

Industry Type

Live Entertainment

Medium

Craft & Design

Category

Key Art Craft

Subcategory

Photography

New York City Ballet is pleased to release its latest brand campaign in collaboration with French director Thibaut Grevet. Grevet managed to capture the company's essence through a series of timeless images exploring the deconstruction of balletic movements. Using a combination of stroboscopic images made in camera and overlayed frames, this campaign immortalized the beauty of ballet as a process, reminiscing of the company's founding choreographer George Balanchine's famous quote: "I don't have a past. I have a continuous present. The past is part of the present, just as the future is. We exist in time".

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