In early 2025, Disney Branded Television launched a brand refresh for the Disney Channel. The brand reimaging was designed to be as dynamic as the brand itself, seamlessly adapting across broadcast, social, digital, print, and retail. The new visual language blends gradients and negative space to create depth and a sleek, modern feel, while the repetition of iconic Disney elements like the "D," Mickey ears, and script reinforces the brand in fresh, unexpected ways. It was crucial to reflect Disney Channel’s spirited energy in every touchpoint, so we combined bold motion graphics, vibrant color palettes, and iconic Disney elements to create a fresh and instantly recognizable look. We also built seasonal packages for Halloween and the holidays, ensuring the new brand system truly shines all year long. The typography takes center stage, becoming more than just words—it’s an integral part of the brand’s personality. And with a bold new color palette featuring vibrant gradients, repetition, patterns, and striking contrasts, the rebrand delivers a look that is both cutting-edge and unmistakably Disney. Together, these elements bring a fun energy to the classic logo, giving viewers the emotional sense of combining the classic Disney they love with bold new stories they can't wait to explore.