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Silver Award
Live From New York: The SNL50 Experience
NBC
United States
2025
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Entrant Company
NVE Experience Agency
Program
Clio Entertainment 2025
Industry Type
Television & Streaming
Medium
Fan Engagement
Category
‌Other
For 50 years, audiences have tuned in every Saturday night to watch the most iconic sketch-comedy show in history. But most fans never know the magic of stepping inside Studio 8H — let alone being the star of the show… Until now. To celebrate the show’s milestone 50th anniversary, the SNL50 Experience transformed fans into the show's hosts and invited them to step, quite literally, into the spotlight. For four days, Stage Managers ushered 4,500 hosts through Studio 8H’s hallowed doors and into the magic of live television. Every guest got the chance to experience what it’s really like to host Saturday Night Live. A total of 47,000 unique tickets were requested for the free, four-day pop-up, which sold out in 10 minutes. The SNL50 Experience welcomed 4500 guests, and earned over 350 million media impressions, driving widespread national attention for SNL’s 50th Anniversary Special (airing just two weeks later), which became NBC’s most-watched primetime telecast in five years. Most importantly, the SNL50 Experience made fans’ dreams come true — welcoming six times more unique hosts to the stage than SNL has had in its 50 year history, letting them step into their favorite SNL moments, experience the show’s storied history, and become an official part of Saturday Night Live’s 50-year legacy.
Credits
Agency
NVE Experience Agency
West Hollywood
Television Network
NBCUniversal
New York
Agency
NVE Experience Agency
West Hollywood
Agency
NVE Experience Agency
West Hollywood
Chief Marketing Officer
Jennifer Storms
NBCUniversal
SVP, Brand Strategy and Audience Growth
Margaret Walker
NBCUniversal
VP, Brand & Digital Marketing
Daniel D’Lauro
NBCUniversal
Sr. Manager, Brand Strategy & Consumer Engagement
Sydney Moreano
NBCUniversal
Sr. Director, Social Marketing
Jessie Rubin
NBCUniversal
Event Consultant & Producer
Lauren Collins
Lauren Collins Consulting
Sr. Designer, Digital Design
Maria Torres
NBCUniversal
Coordinator, Brand Strategy & Consumer Engagement
Erin Nieuwenhuis
NBCUniversal
Chief Creative Officer
Shelley Elkins
Vice President, Immersive Entertainment
James Fluhr
NVE Experience Agency
Group Account Director
Meredith Treinen
NVE Experience Agency
Copywriter
Jacob Cullen 
NVE
VP, Strategy & Communications
Brian Rubin
NVE Experience Agency
Creative Director
Jen Kadragich
NVE Experience Agency
Design Director
Nicole Furuta
NVE Experience Agency
Director of Production
Jordan Reynolds
NVE Experience Agency
Executive Producer
Leila Padidar
NVE Experience Agency
Sr. Producer
Samantha Zatarain
NVE Experience Agency
Fabrication Lead
Dorian Christensen
NVE Experience Agency
Technical Director
Jake Platt
NVE Experience Agency
Sr. Production Coordinator
Alexis Eubank
NVE Experience Agency
Sr. Production Coordinator
Ana Vargas De La Rosa
NVE Experience Agency
Production Assistant
Leslie Levin
NVE Experience Agency
Account Director
Kelly Atkins
NVE Experience Agency
Account Executive
Alessandra Abraham
NVE Experience Agency
Art Director
Rachel Parker
NVE Experience Agency
Senior Graphic Designer
Ethan Hausser
NVE Experience Agency
Senior Graphic Designer
Emily Wong
NVE Experience Agency
Senior Print Production Specialist
Shaunt Ezadjian
NVE Experience Agency
Experiential Designer
Haena Yoo
NVE Experience Agency
Senior Experiential Designer
Joseph Chung
NVE Experience Agency
Production Manager
Scott Monahan
NVE Experience Agency
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