Medium Type
Music Marketing
To mark the release of “LOST CORNER,” the central crossing in Harajuku, Tokyo, became the stage for a groundbreaking AR concert.
We introduced three challenges: an AR experience viewed from a rooftop, stage effects powered by physics simulations, and interactive experiences. Through these innovations, we set out to seamlessly merge the artist’s boundless imagination and the audience’s real-time excitement, with no spatial misalignment and no latency.
We developed a dedicated high-precision 3D map instead of relying on a generic open-source version. With centimeter-accurate positioning and frame-level synchronization, we crafted a performance in which the artist moved dynamically and the stage shifted like a kaleidoscope.
At an intersection of technology and creativity, the artist and audience’s imagination converged for a brief moment. Times change, but the essence of concerts remains the same: a surreal immersion in an artist’s creation. Technology evolves not to replace it but to augment reality itself.