Lightbox
Gold Award
The Shooting
Newspaper La Union and Article 19
Mexico
2026
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Entrant Company
GREY MÉXICO
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Film-Scripted
The film is a metaphor for the confrontation between journalists and organized crime, where each "shot" can be a photograph or a bullet. A journalist is caught in the explosion of a car bomb. A crossfire begins. Some journalists respond with their cameras, facing the danger with the truth. On the other side, the criminals try to shield themselves with the very photographs that expose them, using the images as cover in a desperate attempt to avoid being seen. The short film ends with a symbolic standoff: a journalist and a killer face each other. Both are aiming, one with a gun, the other with a camera. The "shooting" becomes a double act: one to reveal, the other to silence. We hear the sound of the camera's shutter, then, louder and more deadly, the one who dictates the rules in a country where impunity reigns pulls the trigger.
Credits
Advertising Agency
GREY MÉXICO
Mexico city
Media Brand
Newspaper La Union
Mexico City
Non-Profit
Articulo 19
Mexico city
Advertising Agency
GREY MÉXICO
Mexico city
Production Company
Oriental Films
Mexico city
Chief Creative Officer
Alexis Ospina
Director
Leopoldo Maldonado
Article 19
Director
Jorge Sánchez
Newspaper la Union
Global Chief Creative Officer
Gabriel Schmitt
Global Creative Partner
Diego Medvedocky
Global Sr. Creative Manager
Catrina Ramos
Global Craft Partner
Costanza Rossi
Global Producer
Emiliano Alvarenga
Global Head of Creative Excellence
Emma Tonetti
Grey
Global Creative Reputation
Florencia Kessler
Grey
Chief Executive Officer
Coral Arnedo
Chief Creative Officer
Alexis Ospina
Executive Creative Director
Mauricio Guerrero
Creative Director
Mario Berber
Creative Director
Ricardo Reyes
Associate Creative Director
Paola Berman
Associate Creative Director
Marco Oseguera
Copywriter
Xel Ha Neri,
GREY MEXICO
Account Executive
Maritza Velásquez
GREY MEXICO
Producer
Leah Pages
Executive Producer
Julieta Napoli
Executive Producer
Mauricio Clavijo
Oriental Films
Director
Yupi Segura
Oriental Films
Executive Producer
Paola Ortega
Oriental Films
Executive Producer
María Lezaca.
Oriental Films
Director
Charlie Gutiérrez
Oriental Films
Production Manager
Israel Capi
Oriental Films
Art Director
Belen Betbede
Oriental Films
Producer
Marcela Navarro
Oriental Films
Post-Production
Pedro Aragón
Oriental Films
Cinematographer
Agustín Claramunt
Oriental films
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