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Entrant Company
Novo Nordisk
Entry Type
Direct-to-Consumer: Unbranded
Launch Country
Denmark
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Pharmaceutical
Medium
Film Craft
Category
Direction
The Broken Heart is a 3-minute short film that explores the health consequences of modern life and daily choices. Through an emotional and relatable narrative, the film tells the story of a man in his early 50s who, from a hospital bed and through a series of flashbacks, takes us through moments of his adult life. The film demonstrates how small, everyday choices accumulate, leading to life-altering consequences.
At its core, The Broken Heart calls to awareness, urging individuals to rethink their priorities and take preventive measures against heart disease. However, the film delivers this message in a subtle, balanced, and understated way, allowing the viewer to naturally arrive at this conclusion rather than presenting it in a direct and didactic manner. With heart disease remaining one of the leading global health concerns, The Broken Heart serves as a compelling reminder that prevention should never be overlooked.