Entrant Company
Miami Ad School Madrid
Advertiser Category
Student
In rural India, millions of women suffer from untreated nutrient deficiencies—especially critical during menstruation and pregnancy. But traditional treatments are expensive, unfamiliar, and often culturally disconnected. So instead of asking women to change their habits, we met them in their own by creating Healing Mehndicine. Henna is a part of the women's everyday routine - common and not unfamiliar as many other medical treatments. By infusing the henna with various vitamins for different women's needs we were able to tackle the problem of nutrient deficiencies in a new, and innovative way, while staying true to tradition.