Undoctored Truth Alliance: CHAT GP

Bronze Award

CHAT GP

Undoctored Truth Alliance

United Kingdom

2026

ChatGP-Crossstreet...

ChatGP-Kingstreet...

ChatGP-MarketStreet...

ChatGP-PiccadillyGardens...

Entrant Company

Havas Lynx

Launch Country

United Kingdom

Program

Clio Health 2026

Program

Traditional Mediums

Advertiser Category

Health Awareness & Advocacy

Medium

Out of Home

Category

Digital

In the United Kingdom, the primary healthcare professional and first point of contact for any patient is the General Practitioner, universally known as a GP. We needed to address a rising public health emergency: the fact that 3 in 5 people now use AI to self-diagnose and 1 in 3 consult platforms like ChatGPT before a doctor. Within 7 days of the launch of ChatGPT's first major out-of-home campaign, we hijacked the hype to redirect the public toward evidence-based medicine. Using mobile billboards, we subverted the "GP" in their acronym to deliver a vital, life-saving directive: For health advice you can trust, always chat to your GP.

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Executions

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