THE FIRST APP TO MEASURE RECOVERY IN MILES, NOT JUST DAYS— For nearly 100 years, addiction recovery has been measured exclusively in days. One slip? The counter resets to zero. With 3 out of 5 people in recovery experiencing setbacks within the first year, this all-or-nothing approach leaves people feeling like failures—even when they've made significant progress toward lasting sobriety. CLEAN Cause, a beverage company that donates 50% of its net profits to support recovery housing, identified a groundbreaking opportunity to give people another way to track recovery. The result: Recovery Run Club, the first-ever community running app that measures recovery in Miles CLEAN, not just days. And those miles never reset. Every mile logged in the app is a milestone, celebrated with badges, messages of encouragement, and group events that foster community and accountability.