Bronze
Award
Gold Bond, Base Layer Swimsuit Ski Run
Gold Bond
United States
2026
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Entrant Company
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Entry Type
Products & Devices
Launch Country
United States
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Lifestyle, Wellness & Over-the-Counter
Medium
Public Relations
Category
Event / Activation
Winter 2025 created a perfect cultural storm. Ski travel surged, TikTok-fueled bikini ski runs went viral, and body lotion sales peaked during the harshest months of the year. For Gold Bond, this wasn’t just another winter moment—it was an opportunity to prove product performance in extreme conditions and bring its product to life through a bold promotional event engineered for participation.
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