Three Words, a life-saving clause in AXA’s home insurance contracts. In France, every household must have a home insurance contract by law. Such contracts provide emergency relocation when a home becomes uninhabitable in the event of fire or flood, to which AXA adds 3 words: ‘and domestic violence’, to help women escape. When a victim calls the emergency number she is immediately relocated. A driver picks her up and takes her to a safe shelter (secured hotel) together with any children. She also receives free psychological, legal and financial support, to help her find long-term solutions. This clause has been included in all 2.5M AXA home insurance contracts, with retroactive effect. Three Words changed the way people think about their home insurance, with immediate impact: 121 people supported in the first month (1292 people in the first 10 months), a 321% increase in website traffic in the first month resulting in a 9% uplift in new contracts (steady at +9.1% over the first six months), and 67% consideration (vs. 43% market norm).