Bronze
Award
BLIZZARD
Cologuard
United States
2026
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Blizzard — 30 seconds & under...Entrant Company
FCB Health New York
Entry Type
Direct-to-Consumer: Branded
Launch Country
United States
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Pharmaceutical
Medium
Digital / Mobile & Social Media Craft
Category
Copywriting
There’s a blizzard outside and a rugged pioneer has to go trudge through to get his colonoscopy. Or so his wife thinks. Instead, he tells her he’s just going to the porch for his Cologuard kit. So he can skip all the drama of the traditional way to get screened. She is relieved. As is he.
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